The primary focus is to build a contemporary and businesslike logo which remains easy to spot at any size. Users must find the website hero section both eye-catching and designed to articulate the firm’s main value proposition through effective engagement pathways for their audience.
The former Srmehranclub logo contained non-distinctive imagery while using stacked text which created a reading difficulty. The website hero section had too much text while showing no visual interest hence it failed to showcase the company benefits properly.
The design team created an abstract modern style logo which used distinct colors in its identity. The logo design incorporates a special shape which potentially represents brand history and brings modernity to its appearance. The website hero section received a redesign that included a powerful visual display with an easy-to-understand headline combined with an action button for visitors to follow. This new web design worked to provide both enhanced engagement and informative content for website visitors who would have better interactions with the brand.
The initiative began by studying Srmehranclub’s current identity along with investigating their website while conducting a competitor review. I devoted my concept development phase to generate new ideas for both the logo design and the website hero section aimed at delivering clarity while maintaining visual attractiveness and brand connection. Various different designs were developed for both the logo design as well as the hero section. A refinement process of the original concepts followed the presentation to users for feedback. A final version of the logo alongside the website hero section emerged after collecting client feedback.
The creative project served as a conceptual design only since Srmehranclub did not adopt it however the new logo and website homepage visuals show promising potential for better brand recognition. The selected logo represents a contemporary design which stands out along with providing flexible options for different situations. This new hero section attracts attention through visual appeal which delivers the company value effectively and stimulates user engagement at every step.
Creonix is a digital solutions company based in Pakistan that helps businesses grow through creative design, technology, and marketing. They approached me to craft a strategic brand identity that would reflect their vision, values, and wide-ranging services.
See Details
Astraea Tech as a creative agency needed a brand identity to represent its core values centered on innovation along with growth and excellence in the market. My job involved creating both a logo and visual identity system that would represent Astraea Tech’s mission and help it stand out against the market competitors in the tech industry.
See Details