Brand Identity of Creatia and Website Design

The goal of this project was to create a total brand identity and simple user-friendly web design system for Creatia which sells customizable fashionable items.

Services

- Brand Strategy Development
- Moodboard Creation
- Logo Design (Primary & Secondary)
- Full-Color Palette & Typography Selection
- Website Design

Industry

E-commerce (Customizable Products)

Project Goals

The establishment of a bold brand identity which expresses Creatia’s essential values will help create enduring effects in the market. Build an interface which allows users to explore products effortlessly for customization and buying purposes. The established method will boost public recognition of Creatia and draw more customers embracing customized products.

The Challenge

Creatia did not have an effective brand identity which clearly communicated its exclusive value to customers. The present company website required design enhancements to give users a better experience.

The Solution

I established Creatia’s brand identity through collaborative work which accurately represented the company. The company logo together with their color scheme emphasized creativity and quality. The website design oriented itself toward user experience through its simple navigation and easy-to-see product sections along with a convenient customization interface.

Process

We began developing Creatia’s cohesive brand strategy through a process of identifying the target audience and their voice along with setting core values which involved both discussions and questionnaires. I subsequently developed two design style moodboards that clients needed to select between. The preferred moodboard prompted me to develop a full brand identity with logo design and color selection and typographic choices until it reached client satisfaction. I used the identity foundation to develop a website by creating an interface that featured product displays and a customization feature with an easy checkout process.

Other Images

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Result

The newly established brand identity of Creatia conveys essential values which help the company stand out in the e-commerce market. Creating a friendly website framework creates fundamental conditions for both system development and future website capabilities. Creatia maintains its path for expansion and success in customizable product markets through this current project.

Client Feedback

Habib Ullah Khan

Partnering with Abdullah Maqsood brought significant changes to Creatia through creation of our brand identity and website design. He designed a powerful unified identity which accurately represents Creatia’s mission statements and organizational principles. Our website presents an attractive and intuitive layout which lets our customers easily make product modifications. The project provides a robust base from which we can expand our customizable products segment.

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