The primary goal was to build a brand identity that aligned with Creonix’s mission, values, and future vision. I needed to create a logo that felt modern and distinctive while also being adaptable across digital and print platforms. It was also important to define a color palette and typography system that would reinforce their positioning as both creative and professional. Most importantly, the identity had to communicate trust, innovation, and a strong connection to the local market.
Creonix had a clear vision—to become Pakistan’s most trusted digital partner—but lacked the visual identity to support that ambition. The challenge was to create a brand system that captured their creativity, strategic thinking, and deep understanding of the local market, all while standing out in a saturated industry. They needed a brand that would appeal to a wide range of clients—from startups and SMEs to established companies and personal brands.
I began with brand strategy development to define their positioning, target audience, and messaging pillars. This strategic clarity guided the visual direction, ensuring every design choice had a purpose.
The logo concept reflects the brand’s core attributes: creativity, innovation, and growth. The abstract mark subtly references the letters “C” and “E”, symbolizing Creonix and the creative energy behind their work. The geometric construction represents precision and structure, while the dynamic form suggests movement and progress.
A bold orange color was selected to convey energy and momentum, supported by neutral tones for balance. Typography was chosen for clarity and confidence, aligning with Creonix’s goal of being approachable yet professional.
The project began with a discovery phase, where I worked closely with the Creonix team to understand their goals, audience, and competitive landscape. I then developed a visual moodboard to capture the desired tone and direction. From there, I explored logo concepts that blended structure with creativity, ultimately landing on a modern mark that could carry the brand across mediums. Once the logo was finalized, I built out the color and typography systems and compiled everything into a cohesive brand guideline document to ensure consistency going forward.
The new brand identity gave Creonix a professional and future-ready look that matched their ambitions. The logo’s symbolic design elevated brand recognition, while the structured guidelines enabled their internal team to apply the brand consistently across platforms. With their refreshed identity, Creonix now stands out in the digital services landscape as a confident, creative, and strategic partner for growing businesses in Pakistan.
Astraea Tech as a creative agency needed a brand identity to represent its core values centered on innovation along with growth and excellence in the market. My job involved creating both a logo and visual identity system that would represent Astraea Tech’s mission and help it stand out against the market competitors in the tech industry.
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The goal of this project was to create a total brand identity and simple user-friendly web design system for Creatia which sells customizable fashionable items.
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