The brand identity of Astraea Tech should exhibit all three core values which encompass innovation followed by trust along with progress. A logo should both display the company name and depict its core purpose in order to establish solid linkages with its goal. The identity system must demonstrate flexibility so it works within different formats both digitally and in print media formats to maintain consistency throughout platforms. Expected brand recognition will improve through a thoughtful color selection combined with well-designed typography which strengthens Astraea Tech’s position in the active tech market.
The corporate identity of Astraea Tech required visual elements that would express its strategic framework and technological competencies together with innovative power. Astraea Tech needed a specific yet flexible logo which would represent its core function as a business change agent. The design needed to appeal to tech-focused businesses alongside creative professionals and it should deliver a powerful memorable logo.
The design process created brand identity concept which matched Astraea Tech’s future direction through symbolism linked with color psychological elements. The last design displayed an abstract combination of the letters ‘A’ and ‘T’ around a central yellow star symbolizing excellence as well as focus and progress. Blue and yellow colors served to build trust along with reliability along with optimism which represent essential traits for creative technology agencies.
The branding initiative started through extensive market research along with strategic planning to discover how Astraea Tech could stand apart from other competitors. Strategic exploration of visual inspirations followed by aesthetic approach development took place during the moodboard and concept development phase. Various logo designs emerged from experimentation with visual shapes and typographical elements in order to discover a match for Astraea Tech. Astraea Tech’s vision served as the basis for incorporating feedback after presenting perfecting design solutions. To finalize the brand identity Astraea Tech developed a brand guide which included information about logos as well as color choices and typography styles alongside their different applications.
The newly developed Astraea Tech brand position has elevated the company to its role as an industry leader in creative technology. The brand gained better recognition from its design simplicity that harmonized bold stylistic choices with minimalistic elements to establish corporate identity. The combination of two meanings in the Astraea Tech logo clarified both the Astraea portion of the brand and its focus on technology thus ensuring pervasive visual recognition.
The project delivered Astraea Tech both their current branding requirements and established a system for brand expansion that matches their industry development trajectory.
Creonix is a digital solutions company based in Pakistan that helps businesses grow through creative design, technology, and marketing. They approached me to craft a strategic brand identity that would reflect their vision, values, and wide-ranging services.
See Details
The goal of this project was to create a total brand identity and simple user-friendly web design system for Creatia which sells customizable fashionable items.
See Details