eVisa Pro Brand Identity and Website Design

The task required development of a complete brand identity package and intuitive website interface for eVisa Pro which redefines evisa application services for both travelers and travel professionals.

Services

- Brand Strategy Development
- Moodboard Creation
- Logo Design (Primary, Secondary, and Mark)
- Color Palette Development
- Typography Selection
- Website UI/UX design
- Brand Guide Creation

Industry

Travel Technology

Project Goals

The brand identity I developed with eVisa Pro represents their core principles which center on convenient use and fast operations alongside secure systems alongside available travel services for everyone. The website design I developed makes the eVisa application procedure easy to handle by users. The organization aims to promote eVisa Pro through marketing activities while establishing itself as the dominant company in eVisa application services.

The Challenge

The eVisa application system proves challenging to applicants because it contains intricate specification details accompanied by poorly defined directions. To assist their clients through the process eVisa Pro required a brand coupled with website that acts as a problem-solving leader in the travel sector.

The Solution

The development of a detailed brand strategy started with my partnership at eVisa Pro. The process required us to expand knowledge of their fundamental principles and target users and strategic focus. The established groundwork led me to generate various design path presentations using moodboards. The selected theme went through a transformation to develop a unified brand identity which incorporated design elements such as logos and color schemes and text styles.

Prior to designing the website I centered my efforts on UX principles to create an easy-to-use navigation experience. The website employed information architecture that was easy to follow along with user-friendly forms additionally featured a modern design which mirrored the brand image.

Process

The research on eVisa Pro’s business goals took place through email communications. The discussions allowed me to create definitions for the core values together with brand strategy and target audience.

The client chose one of the mood boards for evolution after I presented various design alternatives with distinct styles. I used the selected design style to create every branded element starting from the logo and extending to colors and text styles.

The website construction proceeded after both the brand identity along with UX guidelines were established.

The finished files contained within usable formats for maintaining visual consistency between digital and print media were delivered by me.

Other Images

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Result

Through its brand identity and website the eVisa Pro platform delivers its essential values while presenting itself as a professional interface that is easy to use for users. EVisa Pro has established itself as a top company in eVisa applications because of this project which created a simplified process for travelers and travel agents.

Client Feedback

Umair Maqsood

The exceptional work quality that I anticipated from my previous projects was surpassed yet again by this new work. Through its new brand and web platform eVisa Pro delivers a vision-aligned journey which simplifies both traveler and agent visa application procedures. The company implemented deliberate thinking in every aspect including design and UX which strengthened their leadership position in the industry.

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